Starbucks, worldwide caffeine supplier to coffee fiends and hipsters alike, is one step closer to world domination in its next big move to…offer beer and wine to the masses. They already have a good number of the population hooked on their lattes and frothy frappes, so why not specialize in serving the one thing we all love? A bit of brew and a dash of chardonnay.
Starbucks Coffee Company announced Jan 23. that they’d be bringing savory plates to accompany a premier selection of wine and beer to select locations in Southern California, Chicago and Atlanta. It looks like the granddaddy of coffee is looking to further differentiate itself from establishments attempting to copy the Starbucks vibe — think McDonald’s with their new line of flavored iced coffee and caramel frappes.
The concept has already proved successful. In 2010, Starbucks first tested the waters in its hometown of Seattle; today the chain offers a menu of $5 beer and $7 to $9 glasses in five stores and one in Portland, Oregon.
Currently, the company plans to serve alcohol after 2pm on weekdays and after 12 noon on weekends. So I’m guessing mimosa brunch for a fiver at Starbucks could be in the very near future… Of course, the chain will be marking the brews and wines with its own signature and custom tailored touches to reflect local tastes, or, ahem, Starbucks “standards.” Meaning instead of pints, we’ll probably be getting an alcohol version of tall, grande and venti.
Oh. My. Wow. Next I’ll be in line wanting a good ‘ol cup of regular Joe and the cardigan sporting, thick-framed glasses kid in front of me will be ordering a beer with “no foam, easy on the hops and I’d like the low-fat IPA, please.” I hope the Irish pub across the street serves coffee.
(photo via philly.drinkthenation.com)