As much as I like a good brew, I have to say this news came as a bit of a damper on my image of a suave Bond leaning against the bar as he nonchalantly orders a martini, “Shaken, not stirred.” In what the film’s star admits as “unfortunate,” the next Bond movie “Skyfall” will be broadening the secret agent’s taste for gorgeous women, cars and badass drinks to include…Heineken. The Dutch lager schmoozed its way into the blockbuster franchise with a $45 million deal with Heineken USA, which will include a plethora of James Bond marketing infused with the Heineken brand and a final scene in which Craig swaps his signature martini for the ice cold lager instead.
It’s all a bit of a sellout situation but it’s no surprise as the Bond films have always required an extraordinary amount of funds. Frankly, I’m just glad it wasn’t Budlight or Natty — two things that never go well with suit.