Before it even got a chance to run the drunken streets of downtown, the LA Beerathon was cancelled by the California Department of Alcoholic Beverage Control. Yikes, party foul much? The event was set for tomorrow, Saturday, March 31st, and would have marked the first annual Los Angeles Beerathon. Throngs of thirsty patrons were amping up for the big event. At $55 a pop, each beerathoner was given the challenge of consuming one 12-oz. beer at 26 different bars in DTLA over a span of 13 hours. A noble quest cut short. Sigh, I suppose some things are to remain the stuff of dreams.
The news was confirmed when the ladies and gents of the Beerathon posted the following message on their Facebook page:
“Dear Participants and Friends,
Because of a dispute with the Department of Alcohol Beverage Control, the organizers of the L.A. Beerathon will be refunding your ticket. You will be receiving an email to this effect from our Ticketing Agent explaining how this refund will work within the next day or two.
At issue is the idea that the beer to be consumed at the event was “free”. Thus the day is not being cancelled, as the venues will STILL have EXCELLENT drink and food specials, as well as fun entertainment that is still planned. It will simply not be “free”. Of course, since you all paid $55, and the bars would still be compensated, it wasn’t exactly free, but that’s the kind of semantics that you’ll have to take up with the California Department of Alcohol Beverage Control…”